To say the least, the pandemic has impacted negatively on restaurants. One of the most difficult problems, aside from surviving financially, has been the shift in customer behavior.

Their fears, as well as newly available options such as pickups, have reshaped their behavior patterns. Customers’ health has become the new wealth, and not only the food, but also the method of getting it to them is important. As restaurants gradually reopen, hygiene and safety are top of mind for guests, which means the foundation of your connection with them has changed as well. It’s critical that you recognize these trends, segment your customers appropriately, and adjust your marketing methods to accommodate them.

The customer’s emotions vary differently, whether they are excited, fearful or concerned. Customers’ emotions and sentiments, as well as their thinking, must be considered by restaurant operators. Let’s talk about the different types of customers and how to market to them:

The first movers and shakers

Customers who are sick of being stuck at home during the lockdown and can’t wait to get out. Or they’re tired of the time and effort it takes to prepare their own meals, as well as the tasks that come with it. Finally, they’re likely to be buyers who are actively looking to place orders with you and assist you during these difficult times. While their motives may differ, one thing they all have in common is a desire to use your services.

These customers are unable to maintain their composure and are eager to return to routine. Highlight not only safety precautions, but also how similar the experience is to what they remember and expect. Highlight your menu specialties, particularly meals and experiences that cannot be delivered, to give them something to look forward to. You might also request that they provide comments and an evaluation of their experience. This can assist you in obtaining a favorable market.

The group of pick-up artists

These are the people who are sick of their home-cooked meals and desire restaurant food, but are hesitant to eat out or rely on others for delivery. They are, however, familiar with the food you prepare and it is ready for them to pick up.

These customers are ready to visit you, but be sure they are not waiting for their order. Set up a RELIABLE ONLINE ORDERING SYSTEM, make pick-up orders easier, and provide a pleasant experience for these clients. Make sure your internet ordering offerings are well-publicized. Set up a customized menu for takeout and delivery, and make sure you spread the word and create a buzz to get these consumers enthusiastic. Experiment with finish-at-home meals and kits in addition to prepared foods. Make it an online event by having your chef cook the dishes in real time on social media.

The group in charge of delivery

This group is similar to the pick-up gang in that they are also bored of home-cooked meals. While they are hesitant to visit you in person and dine with you, they are confident in the cuisine you provide and are willing to deal with the minimum touch involved with delivery.

Ascertain that these customers place direct orders with you. If you haven’t already, it’s in your best interests to set up an online ordering system. Let them know how it benefits you if they order from you instead of going via a middleman. You can use Hashtag Loyalty to run your campaigns and ads and genuinely acquire customers for yourself. To boost their confidence, emphasize the safety and measures you’re taking. Encourage customers to share their experiences on social media using the phrase “minimum contact delivery.” You should also pay attention to the packaging to ensure that the food arrives safely and fresh, avoiding any unpleasant consequences.

Those who are paranoid

Those who haven’t found comfort in any of the options you’ve provided fall into this category. Their concerns are holding them down as they crave your food and services. They’re waiting for the pandemic to die down before heading out.

Make your safety precautions the center of your communication with them. Continue to instill trust in them until they are ready to come see you or place an order. Keep your presence and communications consistent to be the first person that comes to mind when they’re ready. To put people at ease, emphasize the safeguards you’re doing on social media and invite queries from them. Begin with little measures; encourage pick-ups and deliveries.

It’s critical to recognize that customers are vital to the success of your business. It is essential to fully understand the various types of customers with whom one is engaging. You must also employ various techniques for various customers. The methods you’ve devised will aid in the seamless operation of your restaurant.

Please contact us if you are intending to take your business online and are seeking a way to market your consumers. We will provide you with scalable business solutions as well as customer retention strategies.‍